Reach the right slice of your client list, not all of it
Blasting your whole database is how you get unsubscribes. Segments let you talk to the customers who are genuinely due, in the area you are working, for the service you want to sell.
Matched
218
In area
96
Contactable
211
- Last served 12–18 months118
- Last served 18–24 months61
- Over 24 months39
Illustrative — sample data
Real segments
Filter by history, area, spend, or last visit
Your client records already know who had a gutter clean fourteen months ago, who is within six miles of Tuesday’s route, and who has spent the most with you.
A segment turns that history into a list you can actually send to, built from the work you have already done rather than from a spreadsheet somebody maintains by hand.
- Customers due for a recurring service
- Everyone within range of a route you are already running
- Past customers who have gone quiet
Seasonal pushes
Fill a slow week on purpose
When the board looks thin ten days out, that is the moment to contact the ninety customers who are due and near the route you are already running.
That is a targeted send to people who are genuinely due, not a newsletter to everyone you have ever invoiced — which is the version that gets you unsubscribes.
Hi Dana — you are due for your annual gutter clean and we are working your street next week. Want us to add you? Reply YES and we will book it.
09:00
Yes please, Thursday if you have it
09:14
Illustrative — sample data
Where this sits in the day
Questions people ask
Start using Campaigns & Segments.
Set up your first crew, route, and quote today. Bring the clipboard if you must.
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